Offering Innovative Solutions, Delivering Premium Results

Integrated Hospitality and Tourism Development Consultants

Our Expertise

Investment Advice

Strategic Planning

Innovative Solutions


Raising the Bar in Caribbean Tourism

Investment Strategy
Pennicook & Associates uses its multifaceted experience in hotel management, franchise and management contract negotiations and fiscal incentives negotiation, to provide owners and investors with optimal services customized for their needs.

• Hotel Management including Customer Service Training
• Hotel Operator search, selection and appointment
• Hotel Management Contract negotiation and Franchise negotiation
• Fiscal Incentives negotiation
• Strategic Review of markets and market segments
• Performance Reviews on behalf of owners and investors

Destination Marketing & Management
Being a data driven organization, we use data analytics to provide guidance on market trends and marketing plans. We also negotiate with travel distribution partners to ensure best interests are secured for destinations.

• Review Destination marketing and operational strategies and make recommendations to optimize performance/results
• Research and identify new markets geographically
• Negotiate airlift partnerships and enhance necessary relationships with major distribution channels such as Tour Operators, Online Travel Agents (OTAs) and Retail Travel Agent Consortia
• Review product development and destination management strategies including product certification, quality and standards
• Establish positive working relationship across media, consumer and travel trade

Hotel Operations
Utilizing research and years of experience, Pennicook & Associates will review your operational and marketing strategies to provide insights and make recommendations to amplify future organizational growth.

• Review standard operating procedures across departments in hotels
• Design and implement effective organizational structures
• Review training procedures/programs and where needed provide training especially in customer service
• Provide Covid-19 Hospitality and Tourism compliance training

Great Team

With decades of Hospitality and Tourism experience in both the private and public sector, the team at Pennicook & Associates provides you with pragmatic, data driven, and experience led solutions to help you achieve your business goals.

We identify opportunities, develop solutions, and deliver results.