Pennicook & Associates
is dedicated to identifying, reimagining, and creating value in the Hospitality & Tourism industry.
Pennicook & Associates uses its multifaceted experience with hotel management, franchise negotiation, and appointment, to provide owners and investors with optimal services that are customized to their needs.
Being a data-driven organization, we provide guidance on data analytics, market trends, and negotiate with travel partners to ensure the best interests are secured for destinations.
Along with thorough research, Pennicook & Associates reviews your marketing and operational strategy, and provides recommendations and insights to amplify your future organizational growth.
"Paul Pennicook is a visionary in identifying new markets and finding the most cost effective way to maximize the potential. We have had great pleasure working with Mr. Pennicook and his teams as they worked to attract Chinese visitors to the Caribbean."
Chinese Business Network and World Travel Online
"Paul Pennicook is a brilliant leader, a skillful negotiator and mediator with extensive knowledge and experience in global tourism markets."
Travel Marketing Latin America
“Paul is bright, energetic, forward thinking, and has an unparalleled knowledge of our industry. Paul has an unwavering commitment to the product he represents and to exceed his customers’ expectations. I consider Paul a valued business colleague and he has my highest recommendation.”
Air Canada Vacations
“Paul Pennicook inspires confidence wherever he goes and in any venture he touches. As a leader in the fight for service quality and an advocate for customer satisfaction, he has excelled professionally in every key segment of travel and tourism. I believe Paul’s experience as a senior tourism decision maker in both the private- and public-sector, gives him a truly informed perspective on what the industry needs.”
Caribbean Tourism Organization
“Paul’s understanding of the travel industry and the leisure travel space is superior, as are his high-level relationships. His skill in managing the many constituencies who rely heavily on his expertise is well known and admired. His leadership abilities are sought after by captains of industry in both the public and private sector.”
The PM Group
“Paul Pennicook was our first President & CEO of Couples Resorts.
A talented leader and a consummate hotelier, Paul always strives for the highest standards of service and performance.”