Combining Multi-Faceted Industry Experience With Innovative Solutions

Fully Integrated Hospitality & Tourism Development Consultants

Pennicook & Associates
is dedicated to identifying, reimagining, and creating value in the Hospitality & Tourism industry.

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Pennicook & Associates uses its multifaceted experience with hotel management, franchise negotiation, and appointment, to provide owners and investors with optimal services that are customized to their needs.

Destination Marketing

Being a data-driven organization, we provide guidance on data analytics, market trends, and negotiate with travel partners to ensure the best interests are secured for destinations.

Operational Expertise

Along with thorough research, Pennicook & Associates reviews your marketing and operational strategy, and provides recommendations and insights to amplify your future organizational growth.


"Paul Pennicook is a visionary in identifying new markets and finding the most cost effective way to maximize the potential. We have had great pleasure working with Mr. Pennicook and his teams as they worked to attract Chinese visitors to the Caribbean."

– Dr. Adam Wu, CEO
Chinese Business Network and World Travel Online

"Paul Pennicook is a brilliant leader, a skillful negotiator and mediator with extensive knowledge and experience in global tourism markets."

– Victor Manjarres, President
Travel Marketing Latin America

“Paul is bright, energetic, forward thinking, and has an unparalleled knowledge of our industry. Paul has an unwavering commitment to the product he represents and to exceed his customers’ expectations. I consider Paul a valued business colleague and he has my highest recommendation.”

– Dina Bertolo, VP, Product Development
Air Canada Vacations

“Paul Pennicook inspires confidence wherever he goes and in any venture he touches. As a leader in the fight for service quality and an advocate for customer satisfaction, he has excelled professionally in every key segment of travel and tourism. I believe Paul’s experience as a senior tourism decision maker in both the private- and public-sector, gives him a truly informed perspective on what the industry needs.”

– Hugh Riley, Former Secretary General and Chief Executive Officer
Caribbean Tourism Organization

“Paul’s understanding of the travel industry and the leisure travel space is superior, as are his high-level relationships. His skill in managing the many constituencies who rely heavily on his expertise is well known and admired. His leadership abilities are sought after by captains of industry in both the public and private sector.”

– Noel Mignott, President
The PM Group

“Paul Pennicook was our first President & CEO of Couples Resorts.
A talented leader and a consummate hotelier, Paul always strives for the highest standards of service and performance.”

– Elias "Lee" Issa, Chairman
Couples Resorts

Providing the right solution.